We will learn about your business domain, understand how you make money and explore ideas of how to grow your organization. Then we will look at all the internet marketing channels available and determine which ones to pursue to help you achieve your goals. From there, a web marketing consulting plan will be crafted to guide all the pieces of your internet marketing strategy. We will help you answer questions like:

  • Who is my competition? What is their strategy?
  • Are social media outlets appropriate for my business?
  • Is a mobile strategy something that should be considered?

Research and Analysis

Success online is a mixture of both creative and intellectual endeavors; both equally important.  The creative process builds your website, and the intellectual (analysis) maintains it. Understanding what drives traffic to your site and where they come from are essential to growing your company. Analytics can answer some of the following questions:

  • Who is coming to your site?
  • How many of them are coming?
  • Where are they coming from?
  • What time of day is most active for you?
  • Which pages were most popular?
  • What keywords were used in search engines to find you?
  • What sites referred them to you? 

Understanding the answers to questions like these will help your business tailor it's message and respond to opportunity.  Analysis is a continuous process and must be performed frequently to stay abreast of changing dynamics.

Tekquest will provide you with tools to perform and report on analytics, and assist you with understanding what they mean. 

Business Analysis

Tekquest will take the time to learn your business, brand, domain and competition before embarking on an online strategy and presence. In addition, we will work with your team to understand your short-term and long-term business goals so we understand what we are all trying to accomplish for your business.

Identity Development

The web has become the major resource for customer relations with a company. Companies successfully using websites on the web are conveying a unified theme to get their message across to their customers. The elements of this identity include not only a well-designed company logo, but a marriage of publishing templates which include website and interface design, business cards, letterhead, brochures and other marketing materials. If your company requires a fresh approach to it's identity, we can help you.